.Representative ImageNew Delhi: FMCG company GRM Overseas has actually obtained a 44 percent capital stake through main infusion as well as indirect acquistions in Swmabhan Trade, the parent business of Virat Kohli-backed, Anger Coffee, the firm claimed in a BSE submitting on Wednesday." This critical financial investment in Rage Coffee aligns completely along with our goal to drive growth in digital-first, health-focused, and lifestyle brand names. Our company observe enormous possibility in increasing Rage Coffee's existence in the domestic market as well as leveraging unities with our recognized export markets. Coffee as a product category aligns well along with our international growth strategy, and also our team are actually delighted to mix our deeper business knowledge and also circulation capacities along with Anger Coffee's compelling offerings. Our experts strive to raise this brand name to brand new heights in India and also globally," pointed out Atul Garg, MD, GRM Overseas.Rage coffee offers online and additionally possesses presence throughout 1,000 HoReCa shops and 5,000 plus overall trade and also modern trade stores.Recently, the firm expanded right into the out-of-home coffee market through putting up bean-to-cup vending makers in offices and also opening up cafes.For FY24, Squall Coffee's unaudited turnover stood up at Rs 24.9 crore marginally up from Rs 23.9 crore in FY23.Founded in 1974, GRM possesses a diversified product collection featuring rice, seasonings, and various other food along with existence in both the domestic and also global markets.
Published On Aug 28, 2024 at 02:44 PM IST.
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